With most launch events now attended by both press and influencers, having a gorgeous backdrop for those Instagram and media shots is a must. That’s exactly what we were tasked with back in November last year for the showcase of the AW19 collections and preview of the SS20 collection, by children’s designer clothing brand, Childrensalon - to design a late autumnal floral arch over the emerald green door which would welcome guests and provide the perfect photo opportunity!
Hosted in one of the most buzzing areas of London, Soho Square, the event was held in an 18th-century townhouse that has been refurbished for a blend of period features and a contemporary twist. The day was brought to life via a collaboration with children’s nutrition and cooking expert, Annabel Karmel MBE. There was everything from discovering the casual and occasionwear designs to a live panel discussion, cookie decorating, soft play, tote bag embroidery and crafting with events company Sharky and George. But it was our job to make sure those visiting were in awe before they’d even stepped in the door.
For this whole day event, we chose a palette of vibrant and deep pinks, peach and pink champagne on a bed of lush-green for a non-traditional yet still festive feel that would suit the chilly morning, the low sun of the afternoon and the cool wonderland that was evening. We also wanted to give a nod to both the heritage and luxury of the Royal Tunbridge Wells brand…
The romantic Antique Rose in cerise pink (which only blooms once a year) oozed sophistication with its cup-shape and many silky petals, while the vintage-chic, Pearl Avalanche Rose combined a hint of warm peach with pink and green hues to also bring glamour to the arrangement.
Not one to go unnoticed, the unique, ruffled Bleuberry Rose with its dark pink, purple and berry tones really attracted attention and stood out from the crowd. In contrast, the creamy light peach Creme Garcia Spray Rose, positioned in close bunches to create depth, was an understated addition to the display. For more texture, we selected purple Mimosa, which can only be described as round, fluffy balls! Their delicate fern-like leaves and scent symbolised the sensitivity and vulnerability of children while the star-shaped, deep-coloured Red Astrantia pincushion flowers symbolised the strength and protection of their guardians.
For the base of foliage, we used the aromatic, dark green glossy leaves of Laurel, the long, trailing, elegant branches of evergreen Asparagus Fern and fresh, frosty-looking and earthy Autumnal Eucalyptus. Finally, we sprayed the narrow tear-shaped leaves of Ruscus gold which glistened from every angle.
As a mum herself, lead designer Miriam adored working on the floral creation for this event. If you or someone you know are planning a wedding or event in or around London, then we’d love to invite you to get in touch with us. You can also click here to learn more about our process or follow us on Instagram / Pinterest for more ideas and inspiration.
Photographer: Amanda Karen | Flowers: Miriam Faith
Discover the gallery below….
See more from this event here.